We compose experiences where refinement meets quiet confidence.
Project 1 — Secure Equity Product Launch
Mutual of Omaha Mortgage
The Challenge:
Launch a brand new proprietary mortgage product to a highly specific audience of eligible borrowers with zero existing brand awareness for the product.
What We Did:
Developed the full go to market strategy including product messaging and positioning, built a new landing page optimized for SEO, created a segmented drip email sequence targeting eligible borrowers, developed a content calendar across social and blog, managed legal approval for all messaging, and coordinated a simultaneous multi channel launch across email, social, paid search, and web.
The Result:
A fully integrated product launch executed across every digital channel from strategy through live deployment with ongoing performance monitoring and optimization post launch.
Project 2 — Franchise Social Media and Grand Opening Program
Club Pilates, 500+ Location Franchise System
The Challenge:
Support a national franchise system in maintaining brand consistency across hundreds of individual studio markets while helping new locations build a local digital presence from scratch.
What We Did:
Managed the national corporate content calendar across social platforms and the national blog, built complete digital environments for new studio grand openings across Yext, Instagram, Facebook, and Google Business, developed localized content sourced directly from franchise GMs and brand ambassadors, and created a storytelling initiative featuring real member stories to humanize the brand at both the national and local level.
The Result:
Consistent brand presence across 500+ locations with a scalable grand opening playbook that gave new franchise owners everything they needed to show up professionally in their local market from day one.
Project 3 — Trade Show Marketing Program
AMETEK FMH Aerospace
The Challenge:
Build a cohesive marketing presence across four annual trade shows that generated real leads and reinforced brand credibility in a competitive industry.
What We Did:
Spearheaded end to end trade show execution across four annual events including strategy, budgeting, vendor management, booth logistics, branded giveaways, and on site coordination. Developed supporting email campaigns, social content, and print collateral for each event and managed post show follow up campaigns to nurture leads captured on the floor.
The Result:
Four fully executed trade show activations per year with integrated pre show and post show marketing programs that extended the impact of each event well beyond the event itself.
Project 4 — Email Lifecycle Program
Mutual of Omaha Mortgage, B2C and B2B
The Challenge:
Build a sophisticated email marketing program that could nurture 900,000 leads, convert prospects, and upsell existing customers across both consumer and business audiences simultaneously.
What We Did:
Designed and managed a full lifecycle email program using Customer.io and Salesforce including drip sequences, promotional campaigns, audience segmentation strategies, A/B testing of subject lines and content, and ongoing performance optimization to improve open rates, click through rates, and conversion.
The Result:
A fully automated multi-audience email program that delivered personalized communications to prospects and existing customers at every stage of the journey with continuous improvement driven by monthly performance analysis. Keeping the open rate consistently around 30%.